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BRAINSTORMING

Brainstorming brings early ideas without excluding, judging and refining them.

Brainstorming is an idea generation technique that involves a group of people, thinking freely, building on each other’s ideas and working towards novel solutions. Participants share ideas as they occur to them - all of which are noted and not criticised. Ideas are evaluated at the end of the session.

Why should I use it?

Brainstorming helps a group to develop many ideas relatively quickly. It is a technique that can be applied to developing new services, products and processes, and indeed can work in any problem solving context.


What do I need?

•Post-it notes

•Black ‘sharpie’ type pens

•A clear wall


How does it work?

Sit your group around a table and equip them with sharpies and post-its, and set them on the task to tackle. Tell them to write down and read out ideas - but apply these rules: defer judgment, encourage exaggerated ideas, quantity not quality, build on the ideas of others, every person and idea has equal worth. A session should take around 10 minutes.


How should I use it?

Use brainstorming in situations where you need to generate a broad range of possible approaches to problems.

The rules of brainstorming

  1. Postpone and withhold your judgment of ideas

  2. Encourage wild and exaggerated ideas

  3. Quantity counts at this stage, not quality

  4. Build on the ideas put forward by others

  5. Every person and every idea has equal worth